The Team

Bill Lawrence

Executive Director

Bill set up Reel Solutions in 2006 to pursue his passion for supporting all forms of cinema. He was Creative Director at Showroom Cinema, Sheffield, one of the UK’s leading independent cinemas, and Head of Film at the National Museum of Photography, Film & Television (later the National Media Museum), Bradford. He set up three of the city’s film festivals – Bradford International Film Festival, Bite the Mango Film Festival and Bradford Animation Festival. In 2006 Bill was one of the key people to set up the partnership board of Bradford: City of Film and was involved closely in achieving the UNESCO designation in 2009. Bill is chair of All Animated Limited and is a director on the Board of Creative England and previously Screen Yorkshire.

Geraldine Walker

Education Director

Geraldine has more than 20 years’ teaching experience followed by eight years working for the independent Showroom Cinema in Sheffield, for Screen Yorkshire, and for Showcomotion, the largest children’s film festival in the UK.  She has developed many teaching strategies with creative approaches to using film from Foundation to U3A, and has designed innovative methods of working with foreign language film in education. She also works with the British Film Institute (bfi), Film Education, the National Media Museum, the Children’s Media Conference, and Movies.


Zoe Naylor

Development, Education and Exhibition Director

Zoe has worked in film for 25 years. She has managed and programmed independent and commercial cinemas. She was a Programmer at the Independent Cinema Office and British Film Institute and advisor to regional independent cinemas. She curated and distributed touring film programmes around the UK. She took the big screen to rural locations throughout North Yorkshire with the project Screenwaves which included the UK’s first hydro-powered film screenings. Focusing more recently on supporting the next generation of young filmmakers, Zoe runs BFI Film Academies in Bradford and Chester where she developed the first Academy to focus on VR and 360° filmmaking. Keen on the XR field, Zoe has created events to promote discussion and share developments of these new technologies in the North of England such as Exploring Digital Futures.

Tony Earnshaw

Programming & Festivals Director

Tony was a journalist for 13 years before joining the National Museum of Photography, Film & Television (now the National Media Museum) in 1999. He was Head of Film Programming and served as Artistic Director of both Bradford International Film Festival and the Fantastic Films Weekend, which he created in 2002. He has guest curated seasons for the National Film Theatre, lectured on film at venues across the UK and taught film journalism at the University of Huddersfield. He was part of the project team that delivered the successful bid for Bradford: City of Film and is the film critic for the Yorkshire Post and BBC Radio Leeds. He is also the author of several books and monographs on the cinema.

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