Beyond the Blockbuster


‘Beyond The Blockbuster’

23 March 2012, 9am – 5.30pm, Leeds

Reel Solutions and Behind The Scenes Media present ‘Beyond The Blockbuster’, a one day event for independent cinemas, film festivals, film societies and film promoters. With sessions from Creative England, the BFI, Sci-Fi-London, Reel Solutions and Cambridge International Film Festival, ‘Beyond The Blockbuster’ aims to explore a range of audience development strategies to support independent film exhibitors to build a more sustainable box office. 

Tickets are priced at £20 per person, or £15 per person for two or more individuals from the same organisation. Tickets are limited and will be allocated on a first come first served basis. Venue: The Millennium Room, Carriageworks Theatre, Leeds: Book here.

The following sessions and speakers are now confirmed, additional speakers may be added.

Integrating Media Education into Programming And Fostering A Lifelong Fascination With Film

The moving image is increasingly recognised by educationalists as a vehicle to promote cultural understanding and awareness, as well as being a highly effective tool for harnessing participation, expression and development of written, verbal and analytical skills. Engaging with younger audiences can be challenging, but there is support out there for exhibitors who wish to integrate media education into their film programme. Nikki Christie, Partnership Development Manager at the BFI, joins us to talk about UK wide media education policy, current industry priorities and avenues to resources, support and expertise. Geraldine Walker, Education Director at Reel Solutions, will use case studies to illustrate routes for exhibitors to engage with local communities and institutions to establish an effective and rewarding media education programme.

Navigating The New Funding Landscape For Film Culture In the English Regions

Over the past 18 months, the support infrastructure for the film exhibition sector in the UK has gone through some significant changes under a climate of austerity and a new political mindset. We are delighted to welcome Jay Arnold, Head of Film Culture and Sally Folkard, Film Culture Manager, Creative England, the new body tasked with distributing public funds to the film exhibition sector in the English regions. Jay and Sally will join us to discuss what these changes mean for organisations and individuals who work with film audiences in 2012.

Effective Marketing Strategies To Engage Audiences With Non Mainstream Film Programming


Since it was established in 2002, the Sci-Fi-London Film Festival has grown to be the leading genre film festival in the UK. Festival Director Louis Savy has successfully pioneered a variety of online marketing strategies for the festival, which excels in promoting audience participation: Initiatives such as the 48 hr film challenge (which launched the career of Gareth Edwards, director of award winning feature film, Monsters) and its all night film marathons, have been replicated at film festivals across the globe. In this session, Louis will talk about cost effective marketing and promotion strategies to establish your brand and engage with new audiences.

Enhancing Audience Development Through Exciting and Innovative Film Programming


Fluctuations in box office takings are inevitable and side stepping the mainstream can seem like a high risk strategy, but enriching your film programme can be an effective way to ensure that you’re not relying on the release of the next ‘The King’s Speech’ to balance the books. With contributions from programmers and distributors to be announced, Bill Lawrence, DirectorReel Solutions and Tony Jones, Director, Cambridge International Film Festival, will discuss innovative programming ideas to enhance the cinematic experience for a diverse range of film audiences.

Tickets are limited and will be allocated on a first come first served basis. Tickets are priced at £20 per person or £15 per person for two or more individuals from the same organisation. Book here.
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